ROUTE 66 FEATURE ARTICLE

This feature article is designed to appeal to the “Baby Boomer” generation, and capitalizes on the nostalgia of the subject matter to create that appeal. The theme is carried throughout the pages with duotone images, a vintage typeface, and classic sepia hues, while the repeated circular shapes reminiscent of wheels and motion invoke the sense adventure the reader will find in the article. The angled title contributes to the sense of overall movement and unifies the design.