WHITE SANDS

PROMOTIONAL RACK CARD A warm, vibrant color pallette was used in this promotional piece both to stand out and capture the attention of information-seeking visitors to the area, and to emphasize the intrinsic desert environment of the attraction. Dynamic visual interest is created in the stark contrast of bold horizontal lines and an overt grid structure with the pale curvature of the sand dunes, creating a piece designed to shine amidst dozens of area rack cards in visitor information bureaus statewide.